FRACTIONAL CMO SERVICES - UNITED STATES & CANADA
Fractional CMO leadership
for companies ready to grow.
Fractional CMO leadership, marketing strategy, and execution to help ambitious companies turn marketing into a growth engine.
Bring senior marketing leadership to your business without the overhead of a full-time CMO.
We help growing companies clarify their strategy, strengthen their marketing, and turn opportunities into measurable growth.
Ready to unlock your next stage of growth? Let's get started.
FRACTIONAL CMO
“You don’t need more marketing. You need marketing that drives the business forward.”
Marc Bitanga, Founder
Client Portfolio
B2B & Tech
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SaaS - Copper is a customer relationship management (CRM) platform designed for businesses that use Google Workspace, helping teams manage leads, sales pipelines, customer relationships, and projects.
SEO
Content Marketing Strategy
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SaaS - Hootsuite is a social media management platform that helps businesses schedule, publish, monitor, and analyze content across multiple social networks.
Growth marketing strategy
Paid media
Conversion optimization
Marketing automation
Virtual events & webinars
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AI - Dialpad is an AI-powered business communications platform that combines voice, video meetings, messaging, and contact-center tools in one platform.
Growth marketing strategy
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SaaS - Vidyard is a video platform that helps businesses create, share, manage, and analyze video content for sales, marketing, and customer engagement.
Growth marketing strategy
Conversion optimization
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Cybersecurity - CMD (Cmd Security) was a Vancouver-based cybersecurity SaaS company founded in 2016 that provided runtime security and real-time visibility and control for Linux and cloud workloads
Positioning & messaging
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SaaS - Bananatag was a Vancouver-based SaaS company that helped organizations improve internal communications by creating, distributing, and measuring employee emails and newsletters; it was acquired by Staffbase in 2021.
Positioning & messaging
Consumer
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Jay Shetty is a prominent author & podcaster. Led marketing for his coaching school.
Paid media strategy & optimization
Email marketing
Conversion optimization
Webinars
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Fintech - Instant Financial is a fintech company that helps employers provide frontline and hourly workers with faster access to earned wages and other financial benefits.
Positioning & messaging
PR
Sales enablement
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Video Game Industry - Electronic Arts (EA) is a global interactive entertainment company best known for developing and publishing popular video games and franchises across console, PC, and mobile platforms.
Partner marketing
SEO
Conversion optimization
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Retail - Kal Tire is a Canadian automotive service company specializing in tires, wheels, and vehicle maintenance for consumers and commercial customers.
Paid media strategy & optimization
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Ecommerce - Biktrix is a Canadian electric bike company that designs and sells e-bikes built for commuting, recreation, and off-road riding.
Paid media strategy & optimization
Conversion optimization
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Ecommerce - Bici.cc is a Canadian cycling company focused on building and supporting the cycling community through bike sales, events, and cycling-related services.
Conversion optimization
Email marketing
CASE STUDIES
Instant Financial is a FinTech startup who needed to differentiate and distance themselves from their payday loan providers.
Solution
Created a brand strategy to reflect their mission of helping revolutionize how people get paid. Developed messaging and positioning to differentiate their offering in a highly competitive market.
Results
The company was able to acquire a number of national clients in the fast food franchise industry.
Hootsuite, the leading social media management platform had established a unique brand. However customer acquisition was inconsistent and was costly.
Solution
Established an experiment-first approach to paid media, while expanding into a number of growth tactics such as SEO driven content marketing, webinars and events. Also produced the world's largest virtual conference with over 27,000 registrants.
Results
Improved paid media significantly, by acquiring 50% more customers through paid media while driving down CAC by -40%. SEO content marketing also helped drive down overall CAC.
Scalepad, an IT SaaS platform originally started as Warranty Master with a vision to grow their portfolio of products.
Solution
Limited by their Warranty Master brand, we determined a rebrand was necessary.
Results
Successfully re-launched the company as Scalepad, and established content marketing to amplify reach and authority. Scalepad is now a leading IT platform in the MSP industry.
Marc Bitanga, Fractional CMO
ABOUT
I'm a marketing executive, positioning strategist, and growth marketer with more than 20 years helping SaaS, B2B, and DTC companies grow. I've built marketing organizations from the ground up, led teams of one to twenty-plus, and managed budgets from $100K to over $10 million, working with global brands like SAP, EA Sports, and Hootsuite, as well as startups hunting for product-market fit.
Today I help founders and marketing teams answer one question: "How can we make your product easier to understand and buy?" Because great marketing doesn't start with campaigns, it starts with clarity. When your positioning is clear, your messaging gets compelling, your sales process gets easier, and growth gets predictable.
My work runs from strategy into execution: go-to-market, positioning and messaging, demand generation, and multi-million dollar paid media across Google, Meta, and LinkedIn, paired with landing page CRO, A/B testing, and customer research. The best marketing teams don't just generate more traffic, they convert more of the traffic they already have.
When I'm not working with clients, I write a weekly newsletter called Squeeze the Funnel, a newsletter on positioning, strategy, and growth.
Book a Strategy Call
Book a call to discuss how we might be able to help your business.